To announce the signing of Javier “Chicharito” Hernandez, my team and I created and executed a cross-functional plan which highlighted the legendary Mexican striker as a local legend and position the Galaxy as LA’s top club.  

In the announcement video, I enlisted Mexican actor Eugenio Derbez to narrate the journey of Chicharito to Los Angeles.

The campaign drove 15 million impressions, over 4 million views and $153 million media value.